Category:
Web Design
Client:
Payble Inc.
Duration:
4 weeks
We collaborated with PlantProt, a plant-based protein brand tailored for high performers, to design a dynamic, performance-driven homepage that embodies their commitment to health, strength, and achievement. The goal was to create a bold, modern, and intuitive digital experience that immediately resonates with their target audience.
Our design showcases clean visuals, strong messaging, and an effortless user experience, ensuring visitors quickly grasp the benefits of PlantProt’s premium products.
(MY APPROACAH)
Our strategy focused on blending aesthetic appeal with performance-driven functionality by:
✅ Using bold typography and striking visuals to reflect strength and energy
✅ Crafting a clean, high-contrast design that keeps attention on the products
✅ Implementing an intuitive layout that streamlines the user journey
✅ Optimizing speed and responsiveness for seamless performance across devices
By aligning the visual identity with the brand’s high-performance ethos, we built a homepage that feels powerful, engaging, and purpose-driven.
(VISION & INNOVATION)
PlantProt is more than just a plant-based protein brand—it’s a movement for those who push boundaries in fitness and life. Our vision was to create a homepage that inspires, informs, and converts, setting the foundation for brand growth and deeper audience engagement.
(CHALLENGES)
One of the key challenges was balancing bold design with clarity—ensuring the homepage looked strong and energetic without overwhelming the user with excessive visuals or text. Maintaining optimal performance while integrating high-impact elements was another crucial focus.
(PROBLEMS)
The previous design lacked a strong, immediate brand impression, making it harder to capture and retain user interest. Additionally, navigational flow and product visibility needed refinement to drive conversions effectively.
(USER-CENTRIC DESIGN)
Every aspect of the homepage was built with the user in mind:
🎯 Clear, compelling messaging to immediately communicate PlantProt’s benefits
🎯 Intuitive product discovery for a frictionless shopping experience
🎯 Fast, mobile-optimized design catering to active, on-the-go users
🎯 Engaging visuals and hierarchy that guide attention naturally
By streamlining navigation and focusing on clarity, we created a homepage that is both visually compelling and highly functional.
(USER NEEDS)
PlantProt’s audience needed a seamless, inspiring, and informative experience that aligns with their performance-driven mindset. Our solution provided:
✔️ A bold, modern homepage that instantly captures interest
✔️ Clear product highlights and benefits to drive conversions
✔️ A smooth, engaging experience that reflects the brand’s values
The result? A high-performance digital presence that strengthens PlantProt’s identity, connects with its audience, and sets the stage for growth.
